E-House China

Country Garden’s Forest City: Growth Through Overseas Expansion

Globalization is not just for manufacturers. It is increasingly a preferred choice for infrastructure and real estate developers as well. This is no different for Chinese firms. Country Garden, one of the largest and most successful vertically integrated real estate developers in China, is at the forefront of a new wave of global expansion. Forest City, located in Malaysia’s Johor state, is a prominent example of its ‘go global’ growth strategy. While seeking to replicate its domestic success abroad, Country Garden has nonetheless faced a new set of challenges that highlight the kinds of adaptations needed to succeed internationally.

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