The K@W Network:
The innovations of the U.S. tech sector are justly acclaimed, but China is racing ahead in the rapidly developing fintech sector, with India poised to follow, writes Wharton Dean Geoffrey[…]
Consumers no longer blindly trust publishers or marketers. That means a new tone is needed in how the two communicate, notes the author of this opinion piece.
Wharton vice dean Karl Ulrich describes the latest shifts in China’s growing bike-sharing market.
Tesla is worth more than other major U.S. automakers despite having a fraction of their sales. A Silicon Valley venture capitalist explains why he believes Tesla is still undervalued.
The world has long come to America. Now it is time for America to go to the world, writes Wharton Dean Geoffrey Garrett in this opinion piece.
As online platforms become cluttered with ads, marketers have to find new ways to connect with customers. One rising trend is “influencer marketing," a Google executive says.
The weakest link in America's cyber defenses is the lack of trained personnel. Companies, the government and academia must work together to bridge this cybersecurity skills gap, says this opinion[…]
Real-world science was prominently on display alongside pop culture at this year’s San Diego Comic-Con.
Marketing events at this year’s San Diego Comic-Con stepped back from VR in favor of physically-constructed immersive experiences – will the approach pay off?
Innovation in media is often led by non-traditional organizations. For-profit brands can learn a lot from them, notes this opinion piece.