The K@W Network:
Assistant Professor of Marketing
In the wake of the Cambridge Analytica scandal, the world’s biggest social network is facing what is arguably its biggest PR crisis ever.
In the wake of the Cambridge Analytica imbroglio, 50 million Facebook profiles stand compromised. One upshot: Users must learn to protect themselves, experts say.
Amazon’s patent on “1-Click” ordering, which recently expired, helped jump-start the e-commerce giant’s growth from a virtual bookstore to a massive online marketplace.
Wharton research shows that sensational tweets have staying power, aiding Donald Trump’s ascent during the Republican primary debates.
Can global ride-hailing startup Uber slow its rate of cash burn before losses start to threaten the company’s viability?